The first time I saw this deodorant advertisement in the metro, I thought to myself, “I bet Nivea thought of the armpit-rip poster before the deodorant was even invented.” For about a minute that morning, the notion of inventing something just because you already came up with a great ad campaign for it seemed fresh - an inversion of sorts, like starting a band not because you have musical talent but because you simply cannot pass up an opportunity to appear in public as a grindcore quartet named Kapital Punishment. Of course, that is how most bands are started; and indeed, how most of our stuff comes into existence.
